Woman, manage your life! The Life-Work Balance Discourse in Popular Management Literature Aimed at Women*

Maria Medina-Vicent

Resum

Management posts have traditionally been held by men. Consequently, the business management normative model has dictated the rules women should follow. Among other reasons, this is why the issue of work-life balance has been sidelined in popular management literature. In keeping with these male-dictated rules, it was always blithely assumed that the manager's role was exclusively linked with his public presence — in other words, family and care issues were left out of the equation. However, as more and more women have become managers, new issues have shaped the management agenda. In this paper, we study how the issue of work-life balance has been incorporated in popular management literature for women. We are particularly interested in identifying whether the discourse on women’s presence in management enshrines: (1) a transformative, egalitarian vision (requiring policies fostering work-life balance), or (2) a view that sees women’s traditional household roles as something belonging to the private sphere, leaving them disadvantaged
and bereft of support as they pursue their management careers.

Paraules clau

management literature, gender perspective, work-life balance

Text complet:

59-70 (English)

Referències

Annis, B. and Gray, J. (2013). Work With Me. How Gender Intelligence Can Help You Succeed at Work and in Life. London:

Piatkus.

Bacal, J. (2014). Mistakes I Made at Work. New York: Penguin Group.

Barthes, R. (1997). La aventura semiológica. Barcelona: Paidós.

Baxter, J. A. (2010). The Language of Female Leadership. Basingstoke: Palgrave Macmillan.

Béjar, H. (2018). El código espiritualista de la autoayuda: la felicidad negativa. Athenea Digital, 18(3). In https://doi.

org/10.5565/rev/athenea.2339X

Bennington, E. (2013). Who Says It’s a Man’s World. New York: AMACOM.

Boltanski, L. and Chiapello, È. (2002). El nuevo espíritu del capitalismo. Madrid: Akal.

Bort, J., Pflock, A. and Renner, D. (2005). Mommy Guilt. New York: American Management Association.

Carrasquer, P. (2009). La doble presencia. El trabajo y el empleo femenino en las sociedades contemporáneas. In www.tdx.

cat/handle/10803/5147. Barcelona: Universidad Autónoma.

Clark, T. (2004). The Fashion of Management Fashion: A Surge Too Far? Organization, 11(2), 297-306.

Clark, T. and Salaman, G. (1996). The Management Guru as Organizational Witchdoctor. Organization, 3(1), 85-107.

Collins, D. (2000). Managemend Fads and Buzzwords. London: Routledge.

Collinson, D. L. and Hearn, J. (1994). Naming Men as Men: Implications For Work. Organization and Management.

Gender, Work & Organization, 1(1), 2-22.

De Miguel, A. (2015). Neoliberalismo sexual. El mito de la libre elección. Madrid: Cátedra.

Ebben, M. (2015). Off the Shelf Salvation: A Feminist Critique of Self-Help. Journal of Women’s Studies in Communication,

(2), pp. 111-122.

Eggins, S. and Slade, D. (1997). Analysing Casual Conversation. London: Cassell.

Eisenberg, E. M. (2009). Ambiguity as Strategy in Organizational Communication. Communication Monographs, 51(3),

-242.

Fernández Rodríguez, C. J. (2007). El discurso de management: tiempo y narración. Madrid: Centro de Investigaciones

Sociológicas.

Fernández Rodríguez, C. J. (2011). El gato que caza nuestros ratones: China como colección de mitologías. Papeles de

relaciones ecosociales y cambio global, 115, 79-88.

Fernández Rodríguez, C. J. and Gantman, E. R. (2011). Spain and Argentina as Importers of Management Knowledge

(1955-2008): A Comparative Analysis. Canadian Journal of Administrative Sciences, 28, 160-173.

Fernández Rodríguez, C. J. and Medina-Vicent, M. (2017). Los nuevos discursos del management: difusión, impactos

y resistencias. Recerca. Revista de Pensament i Anàlisi, 20, 7-14.

Gantman, E. R. (2017). En torno al potencial transformador de los CMS (Critical Management Studies). Recerca, Revista

de Pensament i Anàlisi, 20, 15-33.

Genz, S. (2010). Singled Out: Postfeminism’s «New Woman» and The Dilemma of Having It All. Journal of Popular

Culture, 43(1), 97-119.

Gill, R. and Scharff, C. (2011). New Femininities: Postfeminism, Neoliberalism and Subjectivity. Basingstoke: Palgrave

Macmillan.

Godrin, D. (1995). Women Reading Self-Help: Themes of Separation and Connection. Journal of Women’s Studies in

Communication, 18(2), 123-134.

Goldfeder, M. and Sheff, E. (2013). Children of Polyamorous Families: A First Empirical Look. LSD Journal, 5(150),

-243.

Gowler, D. and Legge, K. (1986). Images of Employees in Company Reports. Do Company Chairmen View their Most

Valuable Asset as Valuable? Personnel Review, 15(5), 9-18.

Hadary, S. and Henderson, L. (2013). How Women Lead. The 8 Essential Strategies Successful Women Know. New York:

McGraw-Hill.

Hayden, S. and O’Biren, L. (2010). Contemplating Maternity in an Era of Choice. Plymouth: Lexington Books.

Hazleden, R. (2003). Love Yourself. The Relationship of the Self with Itself in Popular Self-Help Texts. Journal of

Sociology, 39(4), 413-428.

Hearn, J. and Collinson, D. L. (1996). Men, Masculinities, Managements and Organisational Culture. London: Sage

Publications.

Kelan, E. K. (2008). The Discursive Construction of Gender in Contemporary Management Literature. Journal of Business

Ethics, 81(2), 427-445.

Kelan, E. K. (2010). Gender Logic and (Un)doing Gender at Work. Gender, Work and Organization, 17(2), 174-194.

Laval, C. and Dardot, P. (2013). La Nueva Razón del Mundo. Barcelona: Gedisa.

Leto De Francisco, V. and O’Connor, P. (1995). A Feminist Critique of Self-Help Books on Heterosexual Romance: Read

’Em and Weep. Journal of Women’s Studies on Communication, 18(2), 217-227.

Llopis, M. (2015). Maternidades subversivas. Tafalla: Txalaparta.

Maganto, J., Etxeberría, J. and Porcel, A. (2010). La corresponsabilidad entre los miembros de la familia como factor de

conciliación. Educatio Siglo XXI, 28(1), 69-84.

Martin, J. R. (2000). Beyond Exchange: Appraisal Systems in English. In S. Hunston and G. Thompson (eds.), Evaluation

in Text. Authorial Stance and the Construction of Discourse (pp. 142–175). Oxford: Oxford University Press.

Martin, J. R. and White, P. (2005). The Language of Evaluation. Appraisal in English. Basingstoke: Palgrave Macmillan.

Moreno, N., Moncada, S., Llorens, C. and Carrasquer, P. (2010). Double Presence, Paid Work, and Domestic-Family Work.

New Solutions, 20(4), 511-526.

Noguera, J. (2015). ¿Cómo funciona el dichoso algoritmo de Amazon? In http://publicandoebooks.com/algoritmo-deamazon/

Orser, B. and Elliott, C. (2015). Feminine Capital: Unlocking the Power of Women Entrepreneurs. Palo Alto (California):

Stanford University Press.

Pagel, S. and Westerfelhaus, R. (2005). Charting Managerial Reading Preferences in Relation to Popular Management

Theory Books: A Semiotic Analysis. Journal of Business Communication, 42(4), 420-448.

Papalini, V. (2006). Literatura de autoayuda: una subjetividad del sí-mismo enajenado. La Trama de La Comunicación,

, 331-342.

Park, Y., Wahab, S. and Bhuyan, R. (2017). Feminism in These Dangerous Times. Affilia, 32(1), 5-9.

Redden, G. (2002). The New Agents Personal Transfiguration and Radical Privatization in New Age Self-help. Journal of

Consumer Culture, 2(1), 33-52.

Reverter-Bañón, S. (2011). Los retos del feminismo institucional. Daimon. Revista Internacional de Filosofía, suplemento

, pp. 223-229.

Rodríguez López, R. (2016). Contrapsicología. De las luchas antipsiquiátricas a la psicologización de la cultura. Madrid: Dado.

Sandberg, S. (2013). Lean In. Women, Work and the Will to Lead. New York: Alfred A. Knopf.

Siurana, J. C. (2018). Felicidad a golpe de autoayuda. Barcelona: Plaza y Valdés.

Smithson, J. and Stokoe, E. H. (2005). Discourses of Work-Life Balance: Negotiating Genderblind Terms in Organizations.

Gender, Work and Organitzation, 12(2), 147-168.

Sørensen, S. Ø. (2017). The Performativity of Choice: Postfeminist Perspectives on Work-Life Balance. Gender, Work &

Organization, 24(3), 297-313.

Springer, S., Birch, K. and MacLeavy, J. (2016). The Handbook of Neoliberalism. New York: Routledge.

Enllaços refback

  • No hi ha cap enllaç refback.